Co-founders Hillary & Ritika are former L’Oreal execs and are obsessed with all things beauty! After one too many times playing phone tag with their salons, being put on hold to book a "relaxing" massage and scheduling bikini waxes from their office cubicles, they decided enough was enough. They knew there had to be a simpler way to book beauty appointments – and that’s when the idea for Beauty Booked emerged.

Taking appointments 24 hours a day, Beauty Booked launched in November 2012 and is based in NYC.